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Vision, Mission & Guiding Principles

Vision

The Office of Communications is the trusted bridge between Albemarle County Public Schools and the Albemarle communities.

Mission

The Office of Communications fosters an informed, engaged, and connected community through transparent, accessible, and consistent communication.

We strengthen understanding, confidence, and shared purpose by facilitating meaningful dialogue among students, families, staff, and the broader Albemarle community to ensure all voices are heard and valued.

Guiding Principles

Trust and Transparency

  • Communicate honestly, clearly, and proactively
  • Build community trust in ACPS and confidence in the division’s ability to help students thrive
  • Ensure community members feel heard, respected, and valued
  • Make data and information used for decision-making easily accessible to the public

Engagement and Relationships

  • Foster meaningful dialogue
  • Create opportunities for students, families, staff, and community members to share their perspectives and inform school division actions
  • Establish shared understanding by clearly explaining goals, progress, and outcomes
  • Strengthen and maintain relationships with students, families, staff, and community partners

Quality and Productivity

  • Deliver high-quality communication products and services
  • Use resources strategically and efficiently
  • Continuously improve through feedback, data, and reflection
  • Create communication that is timely, relevant, and engaging

Cohesive Voice and Reputation

  • Maintain a cohesive, consistent voice across all schools, departments, and platforms
  • Strengthen and protect the division’s reputation
  • Tell the story of our schools with accuracy, clarity, and integrity